It does not bother me either. Everyone is entitled to their own opinion as long as it does not hurt anyone. Life is too short to worry about things this small. If I got the guys to say I am bi-sexual then I surely the stomach to put up with something this small lol. Social media goes way too far and we get way too much information we do not need.
So, would you all still feel the same (those giving him 'okay' to discriminate) if he had said he wouldn't use a 'special needs' person or an asian family or a black family in his ads? I am gay and I won't be purchasing any of this person's products. It's alright for him to feel this way about gay people in private, but as head of a world wide company he needs to realize that he is discriminating against a HUGE part of humanity. Shame on him! This is the 21st century, some of us are still living in the past apparently....... Yes, he should sell lots of his products to Russia, where they are still behind the times, I'm sure him and Putin have lots in common.
The sad truth is (I know I'm generalizing here) that a lot of Italian people, especially the older ones, are still somewhat racist/discriminating. I've seen this in my own grandmother, who was visiting us in Rotterdam, which really is a melting pot of a lot of different cultures. She saw al the 'darkies' in the street (her words) and asked me if it was 'safe' to go out on the street and if 'they' worked or just made a living stealing... :/
There is a reason Italy sided with Hitler during WWII... Sad but true. Luckily I can see in my cousins and younger relatives that this is a diminishing group. The younger people are more tolerant of others.
I read the article, including what he said. Then I read the twitter-fest that followed.
and that, dear friends, is what is wring with the Internet. Someone embellishes, someone repeats the embellishment. And suddenly what he said is even worse then what he said.
And btw, though I am glad to see TD-Trust using a gay couple in their ad....that doesn't make them a good bank to deal with. Just saying!
I agree with kingricefan. It's no different then saying they would never use a <special needs/black/whatever> family. Have they ever? Or is every family Italian? Ever seen a special needs mom serving pasta in their commercial? I'm guessing (and I could be wrong) the guy was asked about gays and hadn't really thought about it in advance. I think all their ads are big happy italian families, and that is what they planned to continue.