|THE QUACKIN' HAS BEEN RELEASED
A&E'S "DUCK DYNASTY" SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
New York, NY - August 15, 2013 - Duck season came early this year for fans of A&E's hit series "Duck Dynasty." Wednesday night's one-hour season four premiere at 10PM became the number one nonfiction series telecast in cable history with 11.8 million viewers tuning in. The episode set a cable record for a nonfiction series telecast among adults 25-54 with 6.3 million viewers in the demo.
The episode was also watched by 6.3 million adults 18-49 and 3.0 million adults 18-34, becoming the number one series telecast in network history among all key demos. The episode is poised to be the #1 show on television, broadcast or cable, last night.
"Thanks to its authentic and engaging characters 'Duck Dynasty' has become more than just a reality show, it is a cultural phenomenon," said David McKillop, General Manager and Executive Vice President of A&E. "We would like to thank the Robertsons for their incredible partnership. We are all Happy, Happy, Happy."
The season four premiere of "Duck Dynasty" grew by 37% in total viewers, 29% in adults 25-54 and 26% in adults 18-49 versus the record-setting season three premiere. "Duck Dynasty" was also the most social show on television Wednesday night. According to Bluefin Labs, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.